Last updated: 11th May, 2025
1. Information Collected
Depending on how you use the app, we may collect:
- Local data stored on your device (e.g., transactions, budgets, accounts).
- App usage and interaction data — such as:
- Screens visited and navigation flows
- Button taps and UI interactions
- App opens and exits
- Session duration
- Changes to app settings and or configurations
- Crash or error events (including error type, severity, and context)
- Device metadata used for analytics and debugging:
- Operating system name and version
- App version and build number
- Device brand and model
- Device ID and unique identifier (used to associate events)
- Carrier information
- Whether you're running the app in an emulator
No names, email addresses, passwords, or payment information are collected.
2. How Your Data Is Used
Any collected data is used to:
- Provide and improve core app functionality
- Debug crashes or technical issues
- Understand usage patterns to improve user experience
- Introduce new features and enhancements
We do not:
- Sell your data to third parties
- Share your data with advertisers
- Track you across other apps or websites
3. Third-Party Services
Purple may integrate with third-party services such as:
- Analytics & Crash Reporting: To help identify and fix issues (e.g., Firebase, Sentry).
These services may collect anonymized or aggregated data subject to their own privacy policies.
4. Data Retention
We retain analytics and diagnostic data for as long as necessary to improve the app experience.
If you request deletion, we will make reasonable efforts to anonymize or remove any data associated with your device ID. However, aggregate or non-identifiable data may be retained for ongoing improvement of the app.
5. Data Security
We take your data seriously and use reasonable security measures to protect it. Analytics and diagnostic data are encrypted in transit and at rest using industry-standard encryption. However, no system is completely secure, and use of the app is at your own risk.
6. Your Choices
You can:
- Use Purple entirely offline.
- Disable analytics and crash reporting (if available in settings).
- Request deletion of analytics data linked to your device by emailing privacy@trypurpleapp.com
Note: While we honour deletion requests for identifiable data, we reserve the right to retain anonymized analytics and diagnostic data for ongoing analysis and to improve app performance.
7. Children's Privacy
Purple is not intended for use by anyone under the age of 13. We do not knowingly collect data from children.
8. Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in the app, legal requirements, or data practices. If any significant changes are made, we will make reasonable efforts to notify you within the app or through other appropriate means. Continued use of the app after such updates indicates your acceptance of the revised policy.
9. Contact
For any privacy related questions, reach out via email: privacy@trypurpleapp.com